Alltech
Egalis Campaign

For farmers around the world, silage quality is always of high concern. Alltech’s Egalis silage inoculant is designed to boost fermentation, maximise yield and produce a healthier and more palatable feed for livestock.

I was briefed to analyse Egalis's marketing positioning and understand it's USPs in comparison to competitor products, culminating in new campaign concepts that presented Egalis with a clear proposition.

While adhering to Alltech's extensive brand guideline is a must, precise copywriting is key to Alltech's communications, and the chosen Egalis campaign demonstrates this. A message-led project I could really get my teeth into!

"Our marketing has complex or multiple messages which you convey with clarity; balancing attractive visuals with clear messaging and an appropriate sense of urgency." 
Head of Global Marketing