Duncan Ross
Brand

It's always a pleasure to work with a local company, and this client ticks off another passion of mine – the great outdoors! Duncan Ross Garden Design Co. has served the East Midlands for over 30 years, picking up design and landscaping awards along the way. With the desire to grow(!) his business, Duncan tasked me with brand design and enhancing his digital presence.

Duncan harmonises construction and landscaping for outdoor spaces that make a statement. My creative response entwines the peace of nature with luxurious living, clear-minded practicality and a cool architectural edge.

Playfulness is evident in print and digital applications through whimsical illustration and aspirational copy, while a muted colour palette and lush photography set the tone. It was especially fun to design Duncan's vehicle livery with go-faster stripes to match his real-life energy – his truck is the envy of his competitors!