Just For Pets
Rebrand

Following a takeover, this Midlands pet shop chain hoped to get tails wagging again with a new look, balancing lightness with  a passion for pet wellbeing.

My rebrand began with core assets and grew to include a zingy colour palette, friendly illustrations and a playful but knowledgeable tone-of-voice. Pets may be easy to please, customers and staff need a little more purr-suasion!

A strategic rollout followed with digital design, marketing and everything that gives stores the bow-wow factor: wayfinding,  point of sale, staff uniforms and a customer loyalty scheme called Just for Perks (see what I did there?).

"You’ve tackled the rebrand passionately, delicately meeting familiarity with a new energy that turns the page on the next chapter in the Just for Pets story."
Managing Director