OMEX
FORTIFLO Range
As part of their sustainability strategy, OMEX sought to combine their speciality fertiliser portfolio under one umbrella brand.
The unified FORTIFLO range would provide much-needed clarity to farmers, empowering them to remedy specific crop problems. FORTIFLO's eight products already existed, but with plain white labels bearing simple black copy and a coloured X. OMEX were ready to see something different, and I submitted several concepts that ranged from safe to risky. To my delight, OMEX chose a more creative concept with silhouetted superheroes metaphorically demonstrating the products' superpowers, and differentiating products through actions and colour.
Once packaging was established, The FORTIFLO heroes were brought to life across print, social media and exhibition stands. Emblazoned with my slogan, 'Nourishing the nation's crops', it's a bold promise to help farmers grow successfully and sustainably.
Skills
Creative concepts
Brand identity
Print design
Packaging design
Social media
Typography
Illustration
Copywriting
