OMEX
Liquid Fertiliser Campaign

For 50 years, OMEX has supported British farms with high quality crop nutrition. Their liquid fertiliser is superior to the traditional granular formulation, and they required a marketing campaign to boost awareness and market share.

I submitted several concepts and OMEX loved 'Grow With the Flow' – a lucid play on words that hints at the product itself, the ease of application and the contentment that comes with crop success.

Combined with a droplet device and flourishing British farmland, the campaign's deliberate simplicity required minimal written content and soon became iconic within the farming industry for its visual standout.

With formats including digital comms, Farmers Weekly ads and an exhibition stand for the annual Cereals event, the campaign has helped OMEX establish themselves as market leaders.