Robert Dyas
Brand Refresh

Dating back to 1872, this cherished British homeware brand sought to modernise their identity and reclaim their position as a leader in home and garden essentials.

With a strategy based on quality, value and customer service, I led a refresh that encompassed core branding, visual language, tone of voice, signage, wayfinding, store layouts and digital comms.

My work culminated in thorough brand guidelines and a staff handbook, giving Robert Dyas a clear direction that fused familiarity with pride and energy.

"Your team asked all the right questions and offered insightful guidance. You've knitted together all of the necessary elements to add real clarity to our brand identity."
Marketing & Brand Manager