Showcase Cinemas
Film Marketing

To connect with a youthful audience, it's vital that Showcase has a proactive and reactive social media presence. My team created a set of content pillars for digital marketing, one of which was to soft-sell upcoming film releases.

Amidst strong competition, we gained the edge with storytelling: captivating film fanatics with curious facts and challenges. Instagram's carousel format was perfect for this, displaying a scroll-stopping initial frame before taking the user on a journey.

Rich visual assets and creative freedom made these projects a joy to work on, and with rising engagement rates, it was clear that my team's approach was an algorithm-busting success for Showcase.