Showcase Cinemas
Saver Mondays Campaign

With cheap digital streaming and the high cost of living, cinema is now an expensive treat. With this in mind, Showcase run several price-driven campaigns throughout the year – all of which must stand out amidst film and competitor marketing, and achieve memorability as recurring offers.

Saver Mondays is one of several campaigns I've led, presenting big price reductions on the quietest day of the week. All price campaigns adopt a self-contained sub-brand, for which I present several creative routes. Showcase were especially taken with this Hollywood treatment, which offers simplicity, boldness and glamour. There is no compromise on customer experience with Saver Mondays, so it's important that the offer looks cheap but not cheap!

As with all pricing campaigns, Saver Mondays now paints the town red (and gold) across a dizzying range of formats.