Sortera
Marketing

Sortera is now London’s largest specialist construction waste management company, but it's not long since they were unheard of on our shores. Hailing from Sweden and enjoying huge success across Scandinavia, Sortera enlisted my team's help for two major business takeovers and a marketing rollout across London.

Seamless integration was crucial for business operations, but with such strong brand equity, there was no desire for the Swedes to downplay their roots! With my help, they've painted London green.

I have enjoyed applying Sortera's elegant brand to myriad applications across B2C, B2B and the Third Sector (owing to Sortera's community projects). There has been surprising scope for creative freedom within their brand parameters and with refreshingly progressive business ethics, even the plainest of projects has been a pleasure to work on.

"You have helped Sortera in the UK achieve our desired positioning through a broad range of activity."
Marketing Director